Today I had a call from someone who, when we were done said: Keep swearing, you make me smile.
You see, a few years ago now, my coach encouraged me to swear on occasion. Why? Because it really is who I am.
I don’t curse with blue streaks. It’s not crass. It’s just authentic.
I can honestly say that 98%+ of the responses are positive — usually in the form of a giggle or maybe even an outright belly laugh. I just don't hang out with the people who would get offended.
And from a brand position AND a personal one, those that are offended are not “my people.” Hence, why the percentage is super small of people who get their undies in a bundle.
I’ve been in a few rooms lately discussing brands/branding and all the rest. I’ve had people outright take my content/my writing as if it was their own. I’ve watched people try to emulate someone’s success but have fallen on...